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// Our Vision

We see a future where client-agency relationships are built on trust, transparency, and a shared sense of purpose, transforming the way clients work with external teams.

Our internal compass points us in the direction where working with an external partner feels less like outsourcing and more like unlocking a seamless extension of your internal team.

// Our Mission

Revolutionizing client work, putting people first, fostering deep partnerships, and delivering meaningful outcomes.

01

People First

We lead with empathy and respect within our team and with our clients. The best work happens when people feel heard, trusted, and genuinely valued.

02

Deep Partnerships

We don't just complete tasks; we invest in relationships and align with client goals. We uphold a standard of shared accountability, mutual respect, and long-term impact.

03

Meaningful Outcomes

We want to build the right thing, with purpose and impact. We dig deep, challenging assumptions, and set the stage for thoughtful, focused design.

// The Team

80 years
of combined expertise

Project management, design, & engineering all under one, product umbrella.

Widespread experience

We've honed our skills across a broad spectrum of industries.

We've been there

We've founded companies, navigated successes and failures.

Matt Elsey

CTO

Justin Freiler

Sr. UX/UI Designer

Connal Kelly

Client Operations Manager

Emily Carle Hafer

Executive Support

Mark Shull

Front-end Engineer

Cory Shoaf

Founder & CEO

// Our Values

What guides us

Empathy

We want to understand your perspectives, priorities, and constraints before we act. We listen to learn.

Essentialism

We believe clarity, simplicity, and intention lead to better work and better decisions. We focus on what matters most.

Curiosity

We approach challenges with an open mind and embrace iteration. Everything is ever evolving.

Radical candor

We don't hold back when something needs to be said, but we say it in a way that others can hear and grow from. We speak with care and honesty.

"Crafting an elite user experience takes time and incredible collaboration. Navigating companies through its nuances, enhancing every interaction, and uplifting the teams we partner with. All while making it incredibly easy for our clients to work with us, free from the sludge that is a traditional agency"

Cory Shoaf

Founder & CEO